Paula Scher Designing
in the Big Apple

Paula Scher's graphic design journey in the Big Apple, focusing on her career evolution and lasting impact. Through a carefully curated selection of images, designs, and text, the publication highlights pivotal moments from her career, including her work with renowned clients, her iconic typographic style, and her transformative role in redefining graphic design. The catalogue design uses subdued colors to allow her bold designs to take center stage, reflecting her distinctive approach to design.